The residential rooftop solar industry is entering an exciting new era.
Various reports are projecting that the residential rooftop solar industry will undergo phenomenal growth in 2016 and beyond.
Attempting to cash in on the resulting bonanza, many “solar lead generation companies” have set up shop online with the sole purpose of luring potential customers to their site and capture their contact information. This information is then sold to various solar system installation companies that pay them a premium.
The sales departments of the latter will then bombard those phone numbers, emails and mailing addresses with the sole goal of enticing prospective solar customers into giving in to their sale proposals. To be honest, some of the lead generation and solar installation companies might be more forthcoming than others when explaining the often too complex and confusing process of going solar.
Nonetheless, most solar customers give in to the high-pressure sales tactics of solar companies by signing binding long-term contracts without much grasp of the legal and financial ramifications.
There is no doubt that solar electric technology helps residential solar customers realize tremendous financial opportunities and environmental benefits today. However, the validity and magnitude of those benefits highly depend on several factors.
Reading the fine print
One needs to carefully consider all these factors before deciding whether or not to go solar.
How to finance, what system size to use, what panel technology and which installers to select, which sections of the roof to use etc. all vary depending on the customer.
The appropriate solar solution needs to be customized in each case. Geographic location will also determine how much sunlight one will get and will directly impact the choice of panel technology. Similarly, local, state and federal regulations will determine the best financing options for a particular customer.
To be clear, almost all solar installers will assure customers that due diligence is indeed practiced. There is only one problem: most installers have an obvious conflict of interest when advising on particular technologies to use or recommending a given financing scheme. Some will push their own branded panels because they are vertically integrated to do exactly just that while others will lean towards glorifying PPA (Power Purchase Agreements) or leasing options to customers because that is exactly how they can maximize their profits and stay in business.
These are some of the problems this young and dynamic industry is experiencing. The business models of most solar companies directly conflict with the interest of solar customers. This indeed acts as a drag on an industry that is poised to experience an explosive growth rarely seen in the past.
The companies that will solve these conflicts of interest and serve as true and honest guides to solar customers by empowering them through education and transparency will be the winners and enablers of such growth and will stand to reap substantial benefits.
Backed by three decades of solar-electric power expertise, the founders (all scientists and engineers) have developed a cutting-edge dynamic online platform. The tools provided on this platform greatly simplify and customize the evaluation process of prospective solar customer’s solar potential while making it a fun, educative and user-friendly experience.
Through this online platform, visitors to pmaxsolar.com can get an impartial source of information that is directly relevant to their specific situations. Only after a thorough expert consulting will customers be contacted by potential installers.
PMax Solar Inc acts as a trusted advisor to potential solar customers since it has no preference to any technology or financing schemes.
The website offers information on a completely customized manner based on visitor’s zip code by loading the appropriate data. The visitor can compare existing quotes, customize her/his solar system size and technology or decide on best financial options using an exact home address, roof area and average electric bill.
There is an option to sign-up and access automated tools that can let the visitor do just that. There is also an option to generate a report that the customer can print and use for future reference when contacted by selected installers.
Prospective solar customers are advised to use such platform and educate themselves before making a decision that will impact their life and savings for the next 25 years. Through such educated decisions they can better harness the power of the sun for the benefit of current and future generations!